This content is a translation provided for your convenience. In the event of any discrepancy between this translation and the German original, the German version shall prevail.
Privacy Policy
As of: 2026-04-05
Introduction
With the following privacy policy, we would like to inform you about which types of your personal data (hereinafter also referred to as 'data') we process for which purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and especially on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as 'online offer').
The terms used are not gender-specific.
Controller
Overview of Processing
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.
Types of Data Processed
- Master data.
- Payment data.
- Contact data.
- Content data.
- Contract data.
- Usage data.
- Meta/communication data.
Categories of Data Subjects
- Customers.
- Prospective customers.
- Communication partners.
- Users.
- Business and contractual partners.
Purposes of Processing
- Provision of contractual services and customer service.
- Contact requests and communication.
- Security measures.
- Direct marketing.
- Reach measurement.
- Office and organizational procedures.
- Management and response to inquiries.
- Feedback.
- Marketing.
- Profiles with user-related information.
- Provision of our online offer and user-friendliness.
- Information technology infrastructure.
Relevant Legal Bases
Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases be relevant in individual cases, we will inform you of these in the privacy policy.
- Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) - The data subject has given consent to the processing of personal data relating to them for a specific purpose or several specific purposes.
- Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or for the implementation of pre-contractual measures taken at the request of the data subject.
- Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
- Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. This includes in particular the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). The BDSG contains specific regulations on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, processing for other purposes, and transmission as well as automated individual decision-making including profiling. It also regulates data processing for purposes of the employment relationship (Section 26 BDSG), particularly with regard to the establishment, performance, or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.
Use of Artificial Intelligence and Chat Function
In the context of our services and in particular when providing programming and coding functions, we use advanced AI models from the providers Anthropic, Google Gemini, and OpenAI. Your data is processed in strict compliance with applicable data protection laws, in particular the GDPR.
When using the chat function on our website, your messages may be forwarded either to a human employee or — for automated responses — to locally hosted AI models. The selection of the recipient depends on availability and the nature of the request.
The transmitted data may contain the following information in particular: texts entered by you, technical metadata (e.g., timestamps, IP address), and any other data arising in the course of communication.
Processing by the aforementioned AI providers may also take place in third countries (e.g., USA). We ensure that appropriate safeguards are in place for an adequate level of data protection (e.g., through standard contractual clauses).
The purpose of processing is to provide efficient, modern, and automated communication and programming services. The legal basis for the processing is Art. 6 para. 1 lit. b GDPR (contract performance) and Art. 6 para. 1 lit. f GDPR (legitimate interest in efficient and innovative services).
You have the right at any time to request information about the data stored about you and to request its correction or deletion. Further information about your rights can be found in the relevant sections of this privacy policy.
Security Measures
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of processing as well as the different likelihood and severity of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.
The measures include in particular ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, transmission, ensuring availability and separation thereof. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data and responses to data threats. We also take the protection of personal data into account during the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and data protection-friendly default settings.
IP address truncation: Where IP addresses are processed by us or by the service providers and technologies used and the processing of a full IP address is not necessary, the IP address is truncated (also referred to as 'IP masking'). The last two digits or the last part of the IP address after a period are removed or replaced by placeholders. The truncation of the IP address is intended to prevent or significantly hinder the identification of a person by their IP address.
TLS encryption (https): To protect your data transmitted via our online offer, we use TLS encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.
Transfer of Personal Data
In the context of our processing of personal data, it may happen that the data is transmitted to or disclosed to other bodies, companies, legally independent organizational units, or persons. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content integrated into a website. In such cases, we comply with legal requirements and in particular conclude appropriate contracts or agreements that serve to protect your data with the recipients of your data.
Data Processing in Third Countries
If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of using third-party services or disclosure or transfer of data to other persons, bodies, or companies, this is only done in accordance with legal requirements.
Subject to express consent or contractually or legally required transfer, we only process or have the data processed in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications, or binding internal data protection regulations (Art. 44 to 49 GDPR, EU Commission information page: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).
Deletion of Data
The data processed by us will be deleted in accordance with legal requirements as soon as their consents permitted for processing are revoked or other permissions cease to apply (e.g., if the purpose of processing this data has ceased or it is not required for the purpose). If the data is not deleted because it is required for other and legally permissible purposes, its processing is limited to these purposes. This means the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person.
Our data protection notices may also contain further information on the retention and deletion of data that take priority for the respective processing operations.
Business Services
We process the data of our contractual and business partners, e.g., customers and prospective customers (collectively referred to as 'contractual partners') within the framework of contractual and comparable legal relationships and related measures and in the context of communication with contractual partners (or pre-contractually), e.g., to answer inquiries.
We process this data to fulfill our contractual obligations. This includes in particular the obligations to provide the agreed services, any update obligations, and remedies for warranty and other service disruptions. In addition, we process the data to safeguard our rights and for the purpose of administrative tasks associated with these obligations as well as corporate organization. Furthermore, we process the data on the basis of our legitimate interests in proper and business-economic management as well as security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information, and rights (e.g., for the involvement of telecommunications, transport, and other ancillary services as well as subcontractors, banks, tax and legal advisors, payment service providers, or financial authorities). Within the framework of applicable law, we only disclose the data of contractual partners to third parties insofar as this is necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners are informed about further forms of processing, e.g., for marketing purposes, within the framework of this privacy policy.
We inform contractual partners which data is required for the aforementioned purposes before or during data collection, e.g., in online forms, through special marking (e.g., colors) or symbols (e.g., asterisks or similar), or in person.
We delete the data after the expiry of legal warranty and comparable obligations, i.e., generally after 4 years, unless the data is stored in a customer account, e.g., as long as it must be retained for legal archiving reasons. The statutory retention period is ten years for tax-relevant documents as well as for commercial books, inventories, opening balance sheets, annual financial statements, the work instructions necessary for understanding these documents and other organizational documents and accounting records, and six years for received commercial and business letters and reproductions of sent commercial and business letters. The period begins at the end of the calendar year in which the last entry was made in the book, the inventory, the opening balance sheet, the annual financial statements, or the management report was prepared, the commercial or business letter was received or sent, or the accounting record was created, furthermore the recording was made or the other documents were created.
Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between users and providers.
- Data types processed: Master data (e.g., names, addresses); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., email, phone numbers); Contract data (e.g., subject matter of contract, term, customer category).
- Data subjects: Prospective customers; Business and contractual partners.
- Purposes of processing: Provision of contractual services and customer service; Security measures; Contact requests and communication; Office and organizational procedures; Management and response to inquiries.
- Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further notes on processing procedures, methods, and services:
- Customer account: Contractual partners can create an account within our online offer (e.g., customer or user account, short 'customer account'). If the registration of a customer account is required, contractual partners are informed of this as well as of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. As part of registration and subsequent login and use of the customer account, we store the IP addresses of customers along with the access times in order to prove registration and prevent any misuse of the customer account. When customers have terminated their customer account, the data relating to the customer account is deleted, subject to their retention being necessary for legal reasons. It is the responsibility of customers to back up their data upon termination of the customer account; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
- Shop and e-commerce: We process the data of our customers to enable them to select, acquire, or order the selected products, goods, and related services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, shipping, and delivery companies, to carry out the delivery or execution to our customers. For the processing of payment transactions, we use the services of banks and payment service providers. The required information is identified as such in the context of the order or comparable acquisition process and includes the information required for delivery or provision and billing as well as contact information for any communication; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
Payment Processing
In the context of contractual and other legal relationships, due to legal obligations, or otherwise on the basis of our legitimate interests, we offer data subjects efficient and secure payment options and use, in addition to banks and credit institutions, other payment service providers (collectively 'payment service providers').
The data processed by the payment service providers includes master data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs, and checksums, as well as contract, sum, and recipient-related information. The information is necessary to carry out transactions. However, the data entered is only processed and stored by the payment service providers. This means we do not receive any account or credit card-related information, but only information confirming or negating the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. This transmission is intended for identity and credit checks. For this, we refer to the terms and conditions and data protection notices of the payment service providers.
The terms and conditions and data protection notices of the respective payment service providers, which can be accessed within the respective websites or transaction applications, apply to payment transactions. We also refer to these for further information and the assertion of revocation, information, and other data subject rights.
- Data types processed: Master data (e.g., names, addresses); Payment data (e.g., bank details, invoices, payment history); Contract data (e.g., subject matter of contract, term, customer category); Usage data (e.g., websites visited, interest in content, access times); Meta/communication data (e.g., device information, IP addresses).
- Data subjects: Customers; Prospective customers.
- Purposes of processing: Provision of contractual services and customer service.
- Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further notes on processing procedures, methods, and services:
- PayPal: Payment services (technical integration of online payment methods) (e.g., PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.paypal.com/en; Privacy policy: https://www.paypal.com/en/webapps/mpp/ua/privacy-full.
Provision of Online Offer and Web Hosting
We process the data of users in order to provide them with our online services. For this purpose, we process the IP address of the user, which is necessary to deliver the content and functions of our online services to the user's browser or device.
- Data types processed: Usage data (e.g., websites visited, interest in content, access times); Meta/communication data (e.g., device information, IP addresses).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing: Provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); Security measures.
- Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further notes on processing procedures, methods, and services:
- Collection of access data and log files: Access to our online offer is logged in the form of so-called 'server log files'. Server log files may include the address and name of the accessed web pages and files, date and time of access, transferred data volumes, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), and usually IP addresses and the requesting provider. Server log files can be used for security purposes, e.g., to avoid server overload (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure server utilization and stability; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Deletion of data: Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data whose further retention is necessary for evidentiary purposes is exempt from deletion until final clarification of the respective incident.
Registration, Login, and User Account
Users may create a user account. During registration, users are informed of the required mandatory information and this is processed for the purpose of providing the user account on the basis of contractual obligation. The processed data includes in particular the login information (username, password, and an email address).
In the context of using our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. This data is generally not passed on to third parties unless it is necessary for the pursuit of our claims or there is a legal obligation to do so.
Users may be informed by email about events relevant to their user account, such as technical changes.
- Data types processed: Master data (e.g., names, addresses); Contact data (e.g., email, phone numbers); Content data (e.g., entries in online forms); Meta/communication data (e.g., device information, IP addresses).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing: Provision of contractual services and customer service; Security measures; Management and response to inquiries; Provision of our online offer and user-friendliness.
- Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further notes on processing procedures, methods, and services:
- Registration with pseudonyms: Users may use pseudonyms as usernames instead of real names; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
- User profiles are public: User profiles are publicly visible and accessible; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
Community Functions
The community functions we provide allow users to engage in conversations or otherwise interact with each other. Please note that the use of community functions is only permitted in compliance with applicable law, our terms and guidelines, and the rights of other users and third parties.
- Data types processed: Usage data (e.g., websites visited, interest in content, access times); Meta/communication data (e.g., device information, IP addresses).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing: Provision of contractual services and customer service; Security measures.
- Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
Further notes on processing procedures, methods, and services:
- User contributions are public: Contributions and content created by users are publicly visible and accessible; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
- Right to delete content and information: The deletion of contributions, content, or information from users is permissible after an appropriate assessment to the extent necessary, provided there are specific indications that they constitute a violation of legal rules, our requirements, or the rights of third parties; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
- Protection of own data: Users decide for themselves which data they disclose about themselves within our online offer. For example, when users provide personal information or participate in conversations. We ask users to protect their data and to publish personal data only with care and only to the extent necessary. In particular, we ask users to protect their access credentials and use secure passwords (i.e., long and random character combinations); Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
Contact and Inquiry Management
When contacting us (e.g., via contact form, email, telephone, or via social media) and within the framework of existing user and business relationships, the information of the inquiring persons is processed insofar as this is necessary to answer the contact inquiries and any requested measures.
- Data types processed: Contact data (e.g., email, phone numbers); Content data (e.g., entries in online forms); Usage data (e.g., websites visited, interest in content, access times); Meta/communication data (e.g., device information, IP addresses).
- Data subjects: Communication partners.
- Purposes of processing: Contact requests and communication; Management and response to inquiries; Feedback (e.g., collecting feedback via online form); Provision of our online offer and user-friendliness.
- Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
Further notes on processing procedures, methods, and services:
- Contact form: When users contact us via our contact form, email, or other communication channels, we process the data communicated to us in this context for the purpose of handling the communicated concern; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Web Analysis, Monitoring, and Optimization
Web analysis (also referred to as 'reach measurement') serves to evaluate the visitor traffic of our online offer and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offer or its functions or content are most frequently used or invite reuse. Likewise, we can understand which areas need optimization.
In addition to web analysis, we may also use testing procedures, e.g., to test and optimize different versions of our online offer or its components.
Unless otherwise stated below, profiles, i.e., data summarized for a usage process, may be created for these purposes and information may be stored in a browser or in a device and read from it. The information collected includes in particular websites visited and elements used there as well as technical information, such as the browser used, the computer system used, and information about usage times. If users have consented to the collection of their location data to us or to the providers of the services we use, location data may also be processed.
The IP addresses of users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. In general, in the context of web analysis, A/B testing, and optimization, no clear data of users (such as email addresses or names) is stored, but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of users, but only the information stored in their profiles for the purposes of the respective procedures.
We use the open-source software Matomo (formerly PIWIK) on our own server to analyze the use of our online offer. No data is transmitted to third parties. The IP addresses of users are anonymized before they are stored.
- Data types processed: Usage data (e.g., websites visited, interest in content, access times); Meta/communication data (e.g., device information, IP addresses).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing: Reach measurement (e.g., access statistics, detection of returning visitors); Profiles with user-related information (creation of user profiles).
- Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
- Security measures: IP masking (pseudonymization of the IP address).
Further notes on processing procedures, methods, and services:
- Matomo: Matomo is a privacy-friendly web analysis software that is used without cookies and where the detection of returning users is done using a so-called 'digital fingerprint' that is stored anonymously and changed every 24 hours; with the 'digital fingerprint', user movements within our online offer are recorded using pseudonymized IP addresses in combination with user-side browser settings in such a way that conclusions about the identity of individual users are not possible. The data of users collected in the context of using Matomo is only processed by us and not shared with third parties; Website: https://matomo.org/; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Changes and Updates to the Privacy Policy
We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g., consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.
Rights of Data Subjects
As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:
- Right to object: You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data relating to you which is carried out on the basis of Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data relating to you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data relating to you for the purpose of such advertising; this also applies to profiling insofar as it is related to such direct marketing.
- Right to withdraw consent: You have the right to withdraw consent at any time.
- Right of access: You have the right to obtain confirmation as to whether or not personal data is being processed and to access such data as well as further information and a copy of the data in accordance with legal requirements.
- Right to rectification: You have the right, in accordance with legal requirements, to request the completion of data concerning you or the rectification of inaccurate data concerning you.
- Right to deletion and restriction of processing: You have the right, in accordance with legal requirements, to request that data concerning you be deleted without delay, or alternatively, to request restriction of processing of the data in accordance with legal requirements.
- Right to data portability: You have the right to receive data concerning you, which you have provided to us, in a structured, commonly used, and machine-readable format in accordance with legal requirements, or to request its transmission to another controller.
- Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work, or the place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.
Presence in Social Networks (Social Media)
We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.
We point out that user data may be processed outside the European Union. This may pose risks for users because, for example, enforcing users' rights could be made more difficult.
Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, usage profiles can be created based on the usage behavior and resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users.
For a detailed description of the respective processing forms and opt-out options, we refer to the privacy policies and information provided by the operators of the respective networks.
Also in the case of information requests and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the data of users and can take appropriate measures and provide information directly. Should you still need help, you can contact us.
Further notes on processing procedures, methods, and services: